Allbirds partnered with Wrestler to help draw attention to a serious global issue through a mock infomercial and website for #KeepTheAmazonPrime. The campaign took a comedic approach to help cut through and reach an audience fatigued by endless bad news, and highlight our duty to protect the Amazon, while challenging the retail industry to step up and do its part for our ecosystem. In the style of the infomercial and website, we created spoof review assets of the rainforest’s features that Allbirds used across their social media platforms.
